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About us

We arew Procraft

For over 40 years, Procraft has been the go-to brand for high-quality, reliable bicycle parts and accessories, whether you're an avid cyclist or an everyday rider. Our passion for bicycles and our commitment to the highest standards underpin every stage of the product development process. Our range offers everything you need for your bike, including handlebars, seat posts and practical accessories for every situation. We prioritise precise workmanship and durable materials, so you can rely on your equipment, even in challenging conditions. At Procraft, quality and reliability come first. Procraft is part of Merida & Centurion Germany GmbH, a group of companies that has been setting the standard for innovation and experience in the bicycle industry for decades. Together, we do everything we can to maximise your cycling enjoyment and meet the highest standards. Trust Procraft, your passionate and experienced partner for bicycle parts and accessories.

Our values: Experience, safety, and responsibility

Every Procraft product is backed by over four decades of experience in the bicycle industry. This long history gives us a deep understanding of the market and technical expertise, as well as a strong sense of responsibility towards our customers. To us, reliability is not an empty promise; it is the result of continuous development and genuine practical experience. 
Safety is particularly important to us. That's why we test our components under real-world conditions and also check safety-related components on our own test benches, using standards that exceed industry requirements. This ensures that you can always rely on your equipment, whether for your daily commute or for tackling challenging terrain. 
We see sustainability as an ongoing process that we approach with conviction. We are focusing more and more on plastic- and adhesive-free packaging, critically rethinking our supply chains and favouring partners who share our values. Where possible, we are working to relocate production to Europe to reduce transport distances and increase transparency. Our goal is to provide sustainable quality that you can feel and understand.

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History
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Safety
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Sustainability